ADV Lab & Benchmark
The division responsible for creating innovative solutions in the field of adtech and martech for the group’s agencies and their clients, developing partnerships with leading players in the digital technology market, as well as buying digital and offline media. It is the center of ADV expertise in the field of programmatic and performance marketing; it unites leading experts in the field of artificial intelligence and data technologies, as well as two digital agencies.

A platform for automatic advertising inventory procurement in
TV and Internet. Aizek helps companies investing in media to promote their brands by solving the three key tasks of modern marketing:
– Target consumers of various product categories and products across all media;
– Gather disaggregated data on media consumption and audience buying preferences within a single source;
– Highlight the link between media investment and sales.
More
iTV
A project that allows you to plan and place video ads in the single “TRP currency” – on TV, Smart TV and the Internet, create a perfect split of these channels depending on the media consumption of a specific audience and thereby reach the consumer in the right place and at the right time.
Addressable TV
ADV Lab & Benchmark solution, which allows you to customize the display of Smart TV ads for specific households, as well as purchase Smart TV advertising inventory based on ratings points (CPP model).
The team
Careers
at ADV Lab & Benchmark
Are you inspired by unlimited potential of technologies? Do you want to help create products that change the Russian advertising market? Join the team at ADV Lab & Benchmark.