ADV Lab & Benchmark
The division responsible for creating innovative solutions in the field of adtech and martech for the group’s agencies and their clients, developing partnerships with leading players in the digital technology market, as well as buying digital and offline media. It is the center of ADV expertise in the field of programmatic and performance marketing; it unites leading experts in the field of artificial intelligence and data technologies, as well as two digital agencies.
Agencies



A platform for automatic advertising inventory procurement in
TV and Internet. Aizek helps companies investing in media to promote their brands by solving the three key tasks of modern marketing:
– Target consumers of various product categories and products across all media;
– Gather disaggregated data on media consumption and audience buying preferences within a single source;
– Highlight the link between media investment and sales. More

Strategic partnership
The mobile operator PJSC VimpelCom (Beeline) and ADV Group announced their strategic partnership aimed at increasing the efficiency of advertising campaigns during SPIEF-2019. The partnership offers great opportunities for advertising messages personalization and deeper targeting, and also involves joint research on consumer behavior. More
One of the most important projects of the two companies is TV advertising attribution. By building a predictive conversion model based on Beeline TV data we open up opportunities for a detailed analysis of connection between consumers’ contacts with TV ads and their purchases in offline stores, which in turn allows us to optimize subsequent advertising campaigns and increase ROI by 15-20%.
iTV
A project that allows you to plan and place video ads in the single “TRP currency” – on TV, Smart TV and the Internet, create a perfect split of these channels depending on the media consumption of a specific audience and thereby reach the consumer in the right place and at the right time.
Addressable TV
ADV Lab & Benchmark solution, which allows you to customize the display of Smart TV ads for specific households, as well as purchase Smart TV advertising inventory based on ratings points (CPP model).
The project partners are Mail.ru Group and online cinema ivi.
Incremental Mobile
The solution has been developed in partnership with Mail.Ru Group and Tiburon. The main goal is to minimize possible overlap between desktop and mobile audiences. Analysis of advertising campaigns based on Incremental Mobile shows that the tool reduces advertising costs in all cases.
The team
Key partners








Careers
at ADV Lab & Benchmark
Are you inspired by unlimited potential of technologies? Do you want to help create products that change the Russian advertising market? Join the team at ADV Lab & Benchmark.
Current vacancies:











