The ADV Tech division combines the company’s capacity to develop new products and services. Its tasks include creating a technological base and finding partners for key business areas: increasing efficiency, automation of planning and advertising inventory buying, CRM, data monetization, eCommerce, analytics, as well as corporate innovation and venture funding. The division team develops both current and new projects, including using the spin-off model. ADV Tech works hand-in-hand with the ADV LaunchPad venture studio, providing support to the group’s agencies in regular customer development, MVP rapid launch and testing, and the creation of turnkey projects for ADV clients
A platform for automatic advertising inventory procurement in
TV and Internet. Aizek helps companies investing in media to promote their brands by solving the three key tasks of modern marketing:
– Target consumers of various product categories and products across all media;
– Gather disaggregated data on media consumption and audience buying preferences within a single source;
– Highlight the link between media investment and sales. More
Chief Digital Officer
Vadim Melnikov has been working in the field of management and digital marketing for over 20 years, including the management of advertising agencies. He has experience in creating and successfully developing a number of digital agencies as part of international network and local advertising groups.
Head of Data Analytics
Graduated from the State University of Management in 2006. He started his career as a Media Research Specialist at Initiative Agency; in 2007, he took the lead of the agency’s research area. In 2016, he was appointed Director of Digital Research at ADV; in 2017, he joined ADV Lab & Benchmark.
Graduated from the Russian State Technological University named after K.E. Tsiolkovsky in 2011. In 2012, he joined Initiative Agency as an Account Manager. Since 2016, he had been involved in retention-marketing at Ostrovok.ru travel startup, and in 2017, he returned to ADV Lab & Benchmark to develop the area of new data use.
Head of Product Strategy
Graduated from the National Research University Higher School of Economics in 2015, having joined ADV as Junior Media Planner a year before. Since 2016, she has focused on programmatic buying development, and in 2018 she took the lead of Havas programmatic division. In 2019, she joined the team of ADV Lab & Benchmark.
Chief Technology Officer
Oleg has been working at the development department since 2018; he was involved in testing, analysis and elaboration of tasks relating to all Aizek components, led Aizek.Flowcharts and Aizek.ClientSpace projects. Since 2021, has been managing the creation of Aizek ecosystem products.
Head of Data Science
He graduated from A. Mickiewicz University (Poland) in 1993 and postgraduate studies at the Institute of Sociology of the Russian Academy of Sciences in 1996. Until 2013, he worked in marketing research, in such agencies as F-Squared Market Research and Consulting (since 2002 IPSOS), IMCA, MarketSense, Sinovate, GfK. He worked his way up from a specialist in statistical analysis and data processing to the director of quantitative research. In the media since 2013, until 2017 he worked in the Mediacom and DAN agencies as the head of the econometric modeling direction. In 2017, he joined ADV Lab, where he headed the direction of modeling and predictive analytics.
at ADV Tech
Are you inspired by unlimited potential of technologies? Do you want to help create products that change the Russian advertising market? Join the team at ADV Tech.
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