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The division brings together the agencies of the international communications network IPG. The division consists of 9 agencies that provide a full range of services in media planning, media buying, content projects, analytics, digital marketing and creativity.

IPG (Interpublic Group of Companies) is a global leader in marketing solutions. More than 50,000 specialists from different communication disciplines around the world solve the challenges that brands face, and improve their business results.

IPG was established in the USA in 1930 as McCann-Erickson, and was re-named in 1961.

In Russia, the Interpublic Group has offered its services through a partnership with the ADV Group since 1995.



Anna Mazurina

CEO IPG Mediabrands

Anna started her career at MediaDirection. Since 2003 she has held various executive positions in MediaCom; she was also in charge of media planning with such clients as Philips, P&G and others. Since 2016 she has been CEO of Initiative, and in 2017 she was also appointed CEO of IPG Mediabrands. In 2020 she left the position of the Initiative CEO to focus on the development of Mediabrands.

Since 2003 Anna has held various executive positions in one of the leading advertising agencies — MediaCom; she was also in charge of media planning for such brands as Philips, Procter & Gamble and others.

She started her career as a specialist in media planning in 1997.

Anna is a graduate of Moscow Institute of Electronics and Mathematics (MIEM HSE).

Elena Modina

CEO of IPG Russia

Elena began her career at Navigator DDB Russia in 1995. She later worked at Publicis United Russia as Strategic Planning Director. In 2012 she was appointed Vice President for Creative Direction at ADV Group and in 2015 became CEO of IPG Russia.

Tatiana Dubinets

CEO of McCann Moscow

Tatiana has worked in advertising since 1999, including time at network agencies DDB and Grey. Tatiana was involved in the organization of the Olympic Winter Games in Sochi 2014, where she was the Director of Marketing Programs of the Organizing Committee. She joined McCann Moscow in 2015.

Natalia Lomaakina

CEO of MullenLowe

Natalia has worked in advertising for more than 15 years. She has a dual degree in Marketing in Russia and France, as well as work experience on the client side at Bosch in France.

Dora Kiralyhidi-Criveanu

CEO of FCB Moscow

Dora has more than 20 years of experience in advertising at network agencies in Hungary and Russia, working on international clients such as McDonald’s, Coca-Cola, Unilever, P&G, L’Oreal, Nestle or MasterCard. Prior to joining FCB Moscow, Dora worked for four years in McCann Moscow.

Mikhail Kuzminov

Managing Director of Maxima

Mikhail has worked in advertising for more than 10 years. Had his own business in the sphere of digital production; worked as a digital producer at Grape agency. From 2012 to 2018, he was responsible for business development in GroupM: first at Maxus agency, then – at Wavemaker.

Before joining Maxima Mikhail held the position of Executive Director at SkyTEC Media agency, where he was responsible for operational activities, business development strategy as well as the quality of service.

Maria Gavrilova


Maria Gavrilova has many years of experience in the advertising market in Russia. Most of her career is associated with the ADV Group: Maria began her career at the Havas Media agency, eventually headed the department of special projects of all Havas media agencies in Russia, and then took the position of CEO of Havas Sports & Entertainment. In October 2017, Maria moved to ivi online cinema to the position of head of the marketing department, and in November 2018 she headed marketing at Pandora. She joined the UM team in May 2019 as Deputy General Director, in March 2020 she headed the agency.

Egor Bormusov

CEO Initiative

Egor has more than 10 years of experience in Russian advertising industry. He joined Initiative in 2013 and worked his way up to leadership positions. As a media director he helped build a strong agency team, expand client portfolio and implement many successful projects. In 2020 Egor was promoted to Chief Executive Officer.


For each client, we develop unique solutions based on our values: the unity of strategy and creativity, transparent communication with consumers and, of course, flawless implementation.


at IPG

The talent here at IPG is what makes us leaders in the communications market. We believe in the professional and personal development of our employees: it’s more than just words to us. Become a part of the international IPG team.