The division brings together the agencies of the international communications network IPG. The division consists of 9 agencies that provide a full range of services in media planning, media buying, content projects, analytics, digital marketing and creativity.
IPG (Interpublic Group of Companies) is a global leader in marketing solutions. More than 50,000 specialists from different communication disciplines around the world solve the challenges that brands face, and improve their business results.
IPG was established in the USA in 1930 as McCann-Erickson, and was re-named in 1961.
In Russia, the Interpublic Group has offered its services through a partnership with the ADV Group since 1995.
Head of Media Divisions (Havas Village & IPG Mediabrands)
Andrey joined the ADV team as a CEO of Havas Media in the year 2021. Prior to entering ADV, he was a COO of Serviceplan Group Russia.
Before that he run Vizeum agency (dentsu Russia) for seven years. The top manager also worked for such agencies as OMD Media Direction, PHD and Carat.
CEO IPG Mediabrands
Natalia joined the ADV team in 2009 as Head of Marketing Services Department, which later became ADV Experience. In 2021 she was appointed CEO of IPG Mediabrands.
Natalia spent a large part of her working life in the marketing department at Mars.
She started her career in 1995 at Integrated Marketing Solutions (IMS), where she later became a member of the Board of Directors.
Natalia is a graduate of Financial University under the Government of the Russian Federation; she also
has an MBA degree (London Kingston University; General Management).
CEO of IPG Russia
Elena began her career at Navigator DDB Russia in 1995. She later worked at Publicis United Russia as Strategic Planning Director. In 2012 she was appointed Vice President for Creative Direction at ADV Group and in 2015 became CEO of IPG Russia.
CEO of McCann Moscow
Tatiana has worked in advertising since 1999, including time at network agencies DDB and Grey. Tatiana was involved in the organization of the Olympic Winter Games in Sochi 2014, where she was the Director of Marketing Programs of the Organizing Committee. She joined McCann Moscow in 2015.
CEO of FCB Moscow
Natalia has worked in advertising for more than 15 years. She has a dual degree in Marketing in Russia and France, as well as work experience on the client side at Bosch in France.
Egor started his career at Initiative in 2013 and worked his way up to leadership positions. As a media director he helped build a strong agency team, expand client portfolio and implement many successful projects. In 2020 Egor was promoted to Chief Executive Officer.
Pavel started his career at UM agency in 2015, where he worked his way up from Junior Media Planner to Media Director, then was promoted to Chief Product Officer, constantly scaling his media and product expertise and developing his team. He took part in the projects which won Effie Russia awards for efficiency. He teaches at the Higher School of Economics, a member of the State Examination Commission at the University of Finance.
For each client, we develop unique solutions based on our values: the unity of strategy and creativity, transparent communication with consumers and, of course, flawless implementation.
The talent here at IPG is what makes us leaders in the communications market. We believe in the professional and personal development of our employees: it’s more than just words to us. Become a part of the international IPG team.
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