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Millennials interact in a different way with each other and with their surroundings. In order to be noticed by these new consumers it is vital for brands themselves to keep changing along with the global environment.

The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.

The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.

6 advantages of Aizek

Result

Specific and measurable business results

Data

Connects all available data and creates profiles of real consumers

Technological effectiveness

Uses artificial intelligence technology
to handle data

Development

Continuously improves its expertise in automation of data processing and algorithmization of planning

Transparency

Ensures a transparent process of media planning and buying

Localization

Developed in Russia for the russian market

Accurate consumer targeting
across all media

Fully automated process

Media investments that generate return
for your business

Persona

consolidation of information about media consumption and consumer behavior (based on non-personal user data)

Algorithm

Selection of optimal media vehicles
for advertising campaigns using machine learning algorithms and extensive data about media inventory

Trade

Aggregation of data from Russia’s key media sellers – National Advertising Alliance (NAA), IMHO, Gazprom-Media Digital (GPMD), Yandex, Google, Facebook, and others – and plan correction in real time

Conclusion

Establishing the connection between an advertiser’s budget and campaign results

The Aizek platform was first introduced to the russian market by Igor Perevozchikov,
CEO of ADV Lab’s Development and Innovation Department, at ADV’s Future of Media conference ‘Machine Revolution’ on November 15, 2017.

The Aizek platform was first introduced to the russian market by Igor Perevozchikov,
CEO of ADV Lab’s Development and Innovation Department, at ADV’s Future of Media conference ‘Machine Revolution’ on November 15, 2017.

Model of defining a consumer group in Aizek.Persona

Purchases

Client base

Mobile

Internet Usage

Lifestyle

Demography

Geolocation

TV consumption

Automatic development of a media plan in Aizek.Algorithm

Client tasks

Consumer group

Historical data

Granular optimal plan
for up to 1000 media vehicles

Automatic buying of inventory in Aizek.Trade

Client tasks

Consumer group

Historical data

Aizek in action

10%

cost optimization of contact with consumers

20%

acceleration of media planning processes

10%

increase in efficiency of advertising investments

Go to aizek.io