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Home Team Idea Technologies Divisions Vacancy Conference Contacts
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For more than 30 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

Team

ADV Group is a collaboration of experts in the fields of technologies, media, marketing strategy and creativity.

 

We bring together teams of people with common goals to achieve inspirational business results for brands.

Join our team
Join our team

About

Mission

Be the #1 company in Russian marketing industry in the eyes of our clients and partners.

By allowing business and consumers to better understand each other and actively interact, we help our clients become the best in their field.
We also create a positive working environment both for our current business partners and for the new ones.
Vision

Talents

People are the core of any communication business. We invest in intelligent, ambitious and determined professionals who are ready to take the lead and think free of stereotypes.

Technologies

We’re looking for the most advanced solutions on the market and build our own products. Smart and hi-tech marketing – that’s what we offer to our clients.

Tomorrow

The future is our present. We are the ones who set the trends. To be the best today, we cultivate the skills that will be in demand tomorrow.
Values

Resolve

We try out new approaches and find exceptional solutions to achieve our goals.

Result

Success of our clients is our success too, so we focus on sustainable growth of their business as a result of our joint work.

Development

We also know exactly that any result can be improved – and this is the keystone of all processes in the company.

Technologies

Millennials interact in a different way with each other and with their surroundings. In order to be noticed by these new consumers it is vital for brands themselves to keep changing along with the global environment.

The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.

Learn more

Management

Oleg Leshchuk

President

Oleg’s career in advertising began in 1992 when he successfully launched the project Subculture on the RTR TV channel. In 1994, Oleg Leshchuk and his business partner Oleg Povarov established the agency Magic Box. In 2008, it was merged with the Arena agency network to form Arena Magic Box, which became part the of the Havas international network. Oleg has been President and a shareholder of Arena agency since 2008. He holds an EXMBA-17 degree from Skolkovo Business School and a Digital MBA degree from Mail.ru Group.

Andrey Chuvaev

Chief Executive Officer

Andrey joined the ADV team as CEO of Havas Media in 2021, and was put in charge of the whole Group’s media assets in September of 2022. Before ADV, he served as COO of Serviceplan Group Russia and ran Vizeum agency (dentsu Russia) for seven years. Andrey had also previously worked for such agencies as OMD Media Direction, PHD, and Carat.

Dimitris Vayas

Head of ADV Group’s Media Assets

Dimitris Vayas has been employed in the advertising industry for more than 15 years, of which for 9 he was the CEO of an advertising agency.
Dimitris joined the ADV team in 2023 as Head of ADV Group’s Media Assets. He manages the following agencies: Havas Media, Arena, Initiative, UM, and HADI. Dimitris is also a Co-Chairman of AKAR's AdTech Committee.
Since 2014, Dimitris headed PHD Media Agency. Before that, he had worked for Dentsu Aegis Network as Deputy Director for Business Development and Director for Internet Business Development for more than 6 years.

Inna Ovcharova

New Business Director

Inna began her career at Rambler&Co (Afisha). Over the 15 years of her work for the company, she grew from a Sales Manager of Afisha to the Commercial Director of the united company Rambler&Co. Inna has been with ADV since 2015, first as New Business Director of ADV Digital, then as New Business Director of IPG Mediabrands. As a result of her performance in 2017, Inna Ovcharova received the ADV award For Outstanding Results. She has been New Business Director of ADV since 2018.

Julia Tokareva

HR Director

Yulia has more than 15 years of experience in the marketing and advertising industry. She joined the ADV team in 2010 as an HR Manager of Initiative. Yulia has been HR Director of ADV Group since 2017. She is in charge of the group’s organisational structure, recruitment, HR management, employee incentive programmes, training, and in-house communications. Yulia is a graduate of the Russian Academy of Lawyers and Notaries.

Sergey Shuskov

Offline Media Buying Director

Sergey graduated from the Bauman Moscow State Technical University in 2007. During his last year at the university, Sergey started his career in the advertising market by joining MPG Agency (presently Havas Media) in 2006 as Junior TV Buyer. In 2014, he became Director of Broadcasting Media Buying; in 2017, Sergey joined the new division of ADV Lab & Benchmark as TV Director.

Tatiana Khokhlova

CEO of Adlabs, Chief Digital Officer

Tatiana Khokhlova has worked at ADV for more than 10 years. She began her career with the group as a junior manager for media planning, and was developing programmatic media buying as Head of Programmatic Division of Havas from 2016 until 2019 when she joined the ADV Lab and Benchmark team as Director of Product Strategy. In 2024, she was appointed as Chief Digital Officer.

Aleksandr Papkov

Chief Innovation officer

Aleksandr Papkov is Vice President of ARIR, Interactive Advertising Development Association, Co-Chairman of ARIR’s Big Data & Programmatic Committee, Co-Chairman of Digital Agencies Committee of AСAR, Association of Communication Agencies of Russia, and a member of E+ Tech Expert Council. For more than 15 years, he has been developing media buying systems in digital media based on data and addressing matters of digital transformation of classical media. From 2016 to 2024, Aleksandr has held various positions at Media Direction Group.

Irina Lokshina

CEO of Initiative

Irina’s track record in the advertising industry spans more than 20 years, with the last 10 of them in managerial positions. She has vast work experience with the largest advertising groups, such as Dentsu, GroupM, and Media Instinct. Irina has been CEO of Initiative since 2021.

Ruslan Samaev

CEO of Arena

Ruslan has been working in the Russian marketing industry for more than 20 years. He joined ADV Group in 2003 and for several years served as Development Director of MPG agency (presently Havas Media). He became CEO of Arena in 2008. Ruslan has wide experience of working with many categories and clients, such as Evalar, Lenta, Sovcombank, Rostelecom, Dr.Theiss, Valenta, Akrikhin, and many others.

Pavel Ignatov

CEO of UM

Pavel started his career at UM agency in 2015, where he worked his way up from Junior Media Planner to Media Director, then promoted to Chief Product Officer, while constantly scaling up his media and product expertise and developing his team. He took part in the projects that won Effie Russia awards for efficiency. He teaches at the Higher School of Economics and is a member of the State Examination Board at Financial University.

Division

ADV Benchmark / Division Learn more

The ADV Benchmark division is a buying structure that forms a centralized media-buying ecosystem (TV, Digital, OOH, press and radio) for all clients of the ADV group. The division’s activities are based on a transparent and technologically advanced system that meets the requirements of the market and is created on the basis of modern technologies.

ADV Experience / Division Learn more

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.

IPG Russia / Division Learn more
IPG

The Division brings together the agencies of the international communications network IPG. It comprises 7 agencies that provide a full range of services in media planning, media buying, content projects, analytics, digital marketing and creativity.

 

IPG (Interpublic Group of Companies) is a global leader in marketing solutions. More than 50,000 talented professionals from different communication disciplines around the world solve brand challenges, improving their business results.

 

IPG was founded in the United States in 1930 as McCann-Erickson, and received its current name in 1961.

 

Interpublic Group has been representing its interests and opportunities in Russia through its partnership with ADV group since 1995.

Initiative
UM
hadi
Advance / Agency Learn more
Advance is a media agency focused on deep media analysis and insights, on brand market launch strategy and active growth, and on work with bloggers and social media. The technologies developed by our team make it possible to study and cluster the audience as thoroughly as possible, see the product and category through the eyes of actual customers, determine the real consumer attitude to the product, identify customer insights, select the bloggers most relevant to the brand — that’s in addition to the general media mix, implement meanings relevant in terms of content and format of media presentation to specific target audiences, and evaluate the competitors’ strategies in social media by site and content, both in terms of volumes and budgets.
Advelop / Agency Learn more
Advelop is an agency with deep expertise in real estate marketing reinforced with ADV Group’s resources and technologies. One of the agency’s key competitive advantages is efficiency in approaching local markets. The company’s team has successfully performed projects in more than 30 cities — from local players to top federal developers. Advelop provides a full cycle of advertisement planning and operates across six key areas: analysis, strategy and research, performance, media planning and buying, client service, and production.

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our team

Working at ADV gives you the opportunity to specialize in any marketing role: media, creativity, events or PR.

Careers at ADV

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