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For more than 20 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

For more than 20 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

ADV is the leading advertising group in Russia and is the partner of international holdings of IPG and Havas.

ADV is the leading advertising group in Russia and is the partner of international holdings of IPG and Havas.

2000
experts

ADV Group is a collaboration of experts in the fields of technologies, media, marketing strategy and creativity.

We bring together teams of people with common goals to achieve inspirational business results for brands.

Join our team
Join our team

We are constantly on the lookout for new ideas, technologies and innovations.

Our world is all about media and communications.

Every year we share our research findings at ADV’s Future of Media conference.
ADV Future of Media.

ADV Future of Media is all about the current trends in media, technologies and marketing, presented by leading Russian and international experts.

ADV Future of Media is all about the current trends in media, technologies and marketing, presented by leading Russian and international experts.

Management

Alexei Drobot

Chief Executive Officer

Before joining ADV, he served as CEO at TUI Russia, Ukraine and CIS, as well as CEO at Russian Fitness Group.

At present Alexei is also a member of the Board of Directors of several companies, including those specializing in digital technologies.


Alexei started his career at Gillette, where he was responsible for international marketing of the company; Later he worked at Johnson & Johnson as Russia and CIS Managing Director.

Alexei has a degree in economics; he is also a graduate of IMD business school. D.

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Elena Kustova

Chief Commercial Officer

Elena Kustova started her career as a manager with Advertising Service, a bureau of the Moscow City Government (1992).

Later she worked for Ogilvy & Mather as Senior Media Buying Manager.


1997–2001 — Media Director at Nestle.

In 2001 she joined ADV as Media Director.

Since 2004 — Executive Vice President for Media.

In 2017 Ms. Kustova was appointed as the Chief Commercial Officer of ADV.

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Boris Karasyov

CEO of Havas Media Group

Boris is a graduate of Moscow Aviation Institute. He started his career in 1996 at Initiative, where he worked his way up to CEO. In 2006 he became Head of Havas Media and has overseen the launch of new Havas entities in Russia. In 2012, Boris was appointed CEO of Havas Media Group in Russia.


He joined Havas Media (back then branded as MPG) in 2006. Pioneering market trends Boris was overseeing launch of new Havas entities in the market — Arena, Havas Sports & Entertainment and Havas Digital, — and became CEO of Havas Media Group in 2012.

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Anna Mazurina

CEO of IPG Mediabrands, CEO of Initiative

Anna started her career at MediaDirection. Since 2003 she has held various executive positions in MediaCom; she was also in charge of media planning with such clients as Philips, P&G and others. Since 2016 she has been CEO of Initiative, and in 2017 she was also appointed CEO of IPG Mediabrands.


Since 2003 Anna has held various executive positions in one of the leading advertising agencies — MediaCom; she was also in charge of media planning for such brands as Philips, Procter & Gamble and others.

She started her career as a specialist in media planning in 1997.

Anna is a graduate of Moscow Institute of Electronics and Mathematics (MIEM HSE).

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Natalia Osipova

Head of ADV Experience

Natalia started her career in 1995 at Integrated Marketing Solutions (IMS), where she was also appointed to the Board of Directors.


She spent a large part of her working life in the marketing department at Mars. She joined the ADV team in 2009 as Head of Marketing Services, which later became ADV Experience.

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Andrey Klychev

Chief Financial Officer

Andrey joined ADV team in 2018 as Chief Financial Officer.

Before joining ADV he also served as CFO at a number of companies, including Papa Johns, SAP, CityAds Media and Mamsy.


Andrey started his career at PwC as Tax Consultant; he after that worked at Philip Morris International as Tax Manager and at Siemens as Head of Corporate Tax

Andrey has a Master’s degree in Economics.

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Igor Perevozchikov

Head of united division of ADV Lab and Benchmark

A graduate of Moscow State University (MSU), Igor joined ADV in 2002 and in 2006 was appointed Director of Planning at UM agency. In 2013 he became Head of Advance Mediabrands. In 2015 he was appointed Director of Digital Technology at ADV, and he became Head of ADV Lab in 2017.


From 2008 to 2011, Igor served as Head of Media Planning department at MTS; in 2011–2012 he held the position of Director of Marketing for Stream video service.

In 2012 Igor returned to ADV group as Deputy Managing Director of Initiative agency. In 2013 he became Head of Advance Digital agency (presently Advance Mediabrands). In 2015 he was appointed Director of Digital Technology (Chief Digital Officer) at ADV Media.

Since 2017 Igor is Head of ADV Lab.

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Join
our team

Working at ADV gives you the opportunity to specialize in any marketing role: media, creativity, events or PR.

Current vacancies

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