ADV Marketing Communications

For more than 30 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

Team

ADV Group is a collaboration of experts in the fields of technologies, media, marketing strategy and creativity.

We bring together teams of people with common goals to achieve inspirational business results for brands.

Join our team

About

VISION

Our technologies, data handling capabilities, and AI — coupled with ingenuity and the freedom to explore and experiment — can scale up and accelerate any business.

MISSION

We turn our clients into leaders in their categories by connecting consumers with products and services.

VALUES

Technological leadership

is the ability to create technologies and transform them into practical tools for business development. We implement data, AI, and digital solutions where they boost efficiency, transparency, and scalability.

Partnerships and people

means we believe in the power of teamwork and joint expertise. The best solutions emerge where there is trust, a shared goal, and a willingness to work towards a common goal.

Business empathy

translates into a deep understanding of the client’s goals, business logic, and consumer behaviour. It allows us to offer not merely perfunctory responses to a brief, but solutions that better serve the purpose and drive growth more effectively.

Creativity

is the ability to see new ways where standard solutions no longer work. For us, creativity is a tool that helps our clients to achieve tangible and measurable business results.

Technologies

Millennials interact in a different way with each other and with their surroundings. In order to be noticed by these new consumers it is vital for brands themselves to keep changing along with the global environment.

The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.

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Management

Oleg Leshchuk

President

Oleg’s career in advertising began in 1992 when he successfully launched the project Subculture on the RTR TV channel. In 1994, Oleg Leshchuk and his business partner Oleg Povarov established the agency Magic Box. In 2008, it was merged with the Arena agency network to form Arena Magic Box, which became part the of the Havas international network. Oleg has been President and a shareholder of Arena agency since 2008. He holds an EXMBA-17 degree from Skolkovo Business School and a Digital MBA degree from Mail.ru Group.

Andrey Chuvaev

Chief Executive Officer

Andrey joined the ADV team as CEO of Havas Media in 2021, and was put in charge of the whole Group’s media assets in September of 2022. Before ADV, he served as COO of Serviceplan Group Russia and ran Vizeum agency (dentsu Russia) for seven years. Andrey had also previously worked for such agencies as OMD Media Direction, PHD, and Carat.

Dimitris Vayas

Head of ADV Group’s Media Assets

Dimitris Vayas has been employed in the advertising industry for more than 15 years, of which for 9 he was the CEO of an advertising agency.
Dimitris joined the ADV team in 2023 as Head of ADV Group’s Media Assets. He manages the following agencies: Arena, Initiative and UM. Then, in 2024, Dimitris took over the managing of Advelop, an agency with real estate expertise. Dimitris is also a Co-Chairman of AKAR's AdTech Committee.
Since 2014, Dimitris headed PHD Media Agency. Before that, he had worked for Dentsu Aegis Network as Deputy Director for Business Development and Director for Internet Business Development for more than 6 years.

Inna Ovcharova

New Business Director

Inna began her career at Rambler&Co (Afisha). Over the 15 years of her work for the company, she grew from a Sales Manager of Afisha to the Commercial Director of the united company Rambler&Co. Inna has been with ADV since 2015, first as New Business Director of ADV Digital, then as New Business Director of IPG Mediabrands. As a result of her performance in 2017, Inna Ovcharova received the ADV award For Outstanding Results. She has been New Business Director of ADV since 2018.

Nelya Khakimova

Chief Operating Officer and Chief Financial Officer

Nelia has been in the advertising industry for more than 17 years in key positions, from Head of Investment Department to Deputy Financial Director. At different times, she worked for such companies as Russ and Okkam (ex-dentsu Russia).
Nelia joined the ADV team in 2018 as Deputy Operational Director for Media and Financial Director of Havas Village. Since 2024, she has headed the financial, IT, legal and administrative functions as Chief Operational and Financial Director of ADV Group. Nelia is a graduate of Izhevsk State Technical University.

Ainura Koshoyeva

HR Director of ADV Group

Ainura is an internationally recognised HR expert with more than 20 years of experience in HR, organisational development, and digital transformation. She has held senior HR positions at such companies as Tele2, VEON, and ForteBank, driving people and culture development across the telecommunications, banking, and IT sectors. An agile transformation expert with experience in strategic marketing, Ainura developed her signature approach at the junction of HR and marketing: managing her employer’s brand as a measurable business tool. At ADV, Ainura is in charge of developing HR and managing change across the group.

Sergey Shuskov

Offline Media Buying Director

Sergey graduated from the Bauman Moscow State Technical University in 2007. During his last year at the university, Sergey started his career in the advertising market by joining MPG Agency (presently Havas Media) in 2006 as Junior TV Buyer. In 2014, he became Director of Broadcasting Media Buying; in 2017, Sergey joined the new division of ADV Lab & Benchmark as TV Director.

Tatiana Khokhlova

CEO of Adlabs, Chief Digital Officer

Tatiana Khokhlova has worked at ADV for more than 10 years. She began her career with the group as a junior manager for media planning, and was developing programmatic media buying as Head of Programmatic Division of Havas from 2016 until 2019 when she joined the ADV Lab and Benchmark team as Director of Product Strategy. In 2024, she was appointed as Chief Digital Officer.

Aleksandr Papkov

Chief Innovation officer

Aleksandr Papkov is Vice President of ARIR, Interactive Advertising Development Association, Co-Chairman of ARIR’s Big Data & Programmatic Committee, Co-Chairman of Digital Agencies Committee of AСAR, Association of Communication Agencies of Russia, and a member of E+ Tech Expert Council. For more than 15 years, he has been developing media buying systems in digital media based on data and addressing matters of digital transformation of classical media. From 2016 to 2024, Aleksandr has held various positions at Media Direction Group.

Irina Lokshina

CEO of Initiative

Irina’s track record in the advertising industry spans more than 20 years, with the last 10 of them in managerial positions. She has vast work experience with the largest advertising groups, such as Dentsu, GroupM, and Media Instinct. Irina has been CEO of Initiative since 2021.

Ruslan Samaev

CEO of Arena

Ruslan has been working in the Russian marketing industry for more than 20 years. He joined ADV Group in 2003 and for several years served as Development Director of MPG agency (presently Havas Media). He became CEO of Arena in 2008. Ruslan has wide experience of working with many categories and clients, such as Evalar, Lenta, Sovcombank, Rostelecom, Dr.Theiss, Valenta, Akrikhin, and many others.

Pavel Ignatov

CEO of UM

Pavel started his career at UM agency in 2015, where he worked his way up from Junior Media Planner to Media Director, then promoted to Chief Product Officer, while constantly scaling up his media and product expertise and developing his team. He took part in the projects that won Effie Russia awards for efficiency. He teaches at the Higher School of Economics and is a member of the State Examination Board at Financial University.

Irina Denisenko

Head of PR ADV Group

Irina Denisenko graduated from the Department of Journalism of Saint Petersburg State University and made her first steps in the profession in its press service. She continued her career with the agency Realweb where she was head of PR for six years. For three years, Irina combined her job with teaching at the Higher School or Printing and Media Technologies under the Saint Petersburg State University of Industrial Technologies and Design.
She first joined ADV Group in 2020 as PR Director of Arena agency and 18 months later became head of the entire Group’s PR department.
Irina has contributed to more than 100 wins at the leading festivals in the industry, including E+ Awards, MIXX Awards, Silver Mercury, White Square, Red Apple, and many more. She also regularly participates in contests as a member of the jury.

Yulia Grace

CEO of Advelop

Yulia Grace has worked in media planning and buying for more than 20 years. She has a vast experience in strategic and tactical media planning, analytics, and client team management. She is a co-chairman of AdTech&MarTech Committee of AKAR, the Russian Association of Communication Agencies. Since 2023, she has held the position of Deputy General Director of Media Wise. Before that, for more than 5 years, she had been in charge of developing PHD Agency: new businesses, innovation, and process automation. She also worked in various positions at OMD and Dentsu. She holds a university degree in international economic relations and an MBA in Marketing.

Dmitry Ulyashenko

Vice President of New Partnerships

Dmitry is immensely experienced in the advertising market: he earlier held the position of Deputy General Director of NMi Group after staying in charge of the group’s business development for four years.
At different times throughout his career, he has worked for Publicis and Dentsu as Director and Deputy Director for Business Development. In 2020, Dmitry became a winner of the 20th National Award Media Manager of Russia in the category Advertising and Marketing Communications. He joined the ADV team in 2022 and was appointed Vice President for New Partnerships of ADV Group in 2025.

Division

ADV Benchmark / Division Learn more

The ADV Benchmark division is a buying structure that forms a centralized media-buying ecosystem (TV, Digital, OOH, press and radio) for all clients of the ADV group. The division’s activities are based on a transparent and technologically advanced system that meets the requirements of the market and is created on the basis of modern technologies.

ADV Experience / Division Learn more

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.

Initiative / Agency Learn more

A media agency that operates as part of its client’s team. We help businesses grow by finding simple solutions to complex problems and leveraging media opportunities to achieve real business results. We help brands to become a part of people’s lives, strengthen connections with their audience, and lay the foundation for a truly iconic status.

UM / Agency Learn more

A media agency that employs MediaFuturism principles in its operations. We invest in proprietary solutions and build martech products that help our clients to achieve their short- and long-term business objectives. We use the data driven approach to identify new sources of rapid brand growth.

Arena / Agency Learn more

Arena is a full-service advertising agency that is part of ADV, one of Russia’s largest advertising groups. Arena combines expertise across media, digital and creative to come up with a unique and unified strategic approach for each stage of company development. The agency’s team aggregates the expertise, technology and pricing conditions of the entire holding, which makes it possible to promptly evaluate the effectiveness of specific media to optimise processes and achieve the clients’ business objectives in the market.

Advance / Agency Learn more

Advance is a media agency focused on deep media analysis and insights, on brand market launch strategy and active growth, and on work with bloggers and social media. The technologies developed by our team make it possible to study and cluster the audience as thoroughly as possible, see the product and category through the eyes of actual customers, determine the real consumer attitude to the product, identify customer insights, select the bloggers most relevant to the brand — that’s in addition to the general media mix, implement meanings relevant in terms of content and format of media presentation to specific target audiences, and evaluate the competitors’ strategies in social media by site and content, both in terms of volumes and budgets.

Advelop / Agency Learn more

Advelop is the first Total Media Performance partner in the market, which brings together media expertise and innovative AdTech solutions. Advelop helps brands from any area of business to digitalise the impact of media investment on sales. Its approach is centred on the principles of transparency, effectiveness and latest technology, which form new industry standards. Historically, the Advelop team was focused on real-estate marketing, but, reinforced with 30 years of ADV Group’s experience in collaboration with the largest Russian and international companies, it has accessed new market categories.

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our team

Working at ADV gives you the opportunity to specialize in any marketing role: media, creativity, events or PR.

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