The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.
Today’s winning advertising campaigns are those which not only inform, but also expand consumers’ horizons and provoke a strong emotional response in them. Our mission is to change the way we think about communication and the way we approach it, in order to successfully bring about a new phase in digital transformation.
Natalia joined the ADV team in 2009 as Head of Marketing Services Department, which later became ADV Experience. In 2021 she was appointed CEO of IPG Mediabrands.
Natalia spent a large part of her working life in the marketing department at Mars.
She started her career in 1995 at Integrated Marketing Solutions (IMS), where she later became a member of the Board of Directors. Natalia is a graduate of Financial University under the Government of the Russian Federation; she also has an MBA degree (London Kingston University; General Management).
• Since 2002
• Has come a long way, starting from the coordinator of the field structure.
• Now - Commercial Director of ADV Experience, responsible for the division's business strategy, a number of commercial issues in terms of budget management and commercial sales to Clients, as well as for the HR block.
• She had work experience at Raiffeisen Bank in the strategic management department, after which she successfully returned to ADV Experience
COO / Executive Director
Since 2008, started from the position Procurement Director, с 2012 Operations Director, с 2021 COO / Executive Director
Now subordinate to 8 departments: Finance, Treasury, Accounting, Lawyers, IT, CIS, Procurement, Admin
Londa - Key Account manager 2001-2003
MARS - Moscow Distributors manager 2003-2006
Unilever -Senior Sales Force manager Russia&Ukraine 2006-2008
Business Unit TMA FMCG Working with clients
More then 6 years in ADV
Engaged in business development with current and new FMCG clients, manages the TMA FMCG team (client department, creative studio, strategy department, production department, field department, logistics department)
Business Unit TMA Finance Working with clients
More then 14 years in ADV
Tasks of the current position: management of TMA Finance, responsible for work with the financial sector.
Business Unit director Sport&Entertainmet working with clients
More them 7 years in ADV
Deals with agency management in Havas S&E and Octagon
Careers at ADV Experience
If you want to set trends rather than follow them, and if freedom, creativity and growth are your main goals in life, then we’d love you to join us at ADV Experience!