ADV Experience

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.

Clients

Mission

Today’s winning advertising campaigns are those which not only inform, but also expand consumers’ horizons and provoke a strong emotional response in them. Our mission is to change the way we think about communication and the way we approach it, in order to successfully bring about a new phase in digital transformation.

Agencies

The team

Natalia Osipova

CEO of ADV Experience

Natalia began her career back in 1995 with the Integrated Marketing Solutions agency (IMS) where she grew to become a member of the Board of Directors. Then, for a long time, she worked in the Department of Marketing at Mars. Natalia joined the ADV team in 2009 as Head of the Marketing Services Department, which later became ADV Experience. In 2021, she was appointed CEO of IPG Mediabrands. In 2024, Natalia was elected President of the Russian Association of Marketing Services (RAMU).
Natalia is a graduate of the Financial Academy under the Government of the Russian Federation and holds an MBA degree in General Management from London Kingston University.

Maria Aleksashina

Commercial Director of ADV Experience

Maria joined the ADV team in 2002. She went all the way from a coordinator of a field structure to become the company's Commercial Director. She is now in charge of business strategy at ADV Experience, a number of commercial matters, including budget management, and cooperation with industrial organisations.

Nadezhda Shilova

Executive Director of ADV Experience

Before joining ADV, Nadezhda held managerial positions in key account management and sales at leading international companies, such as Londa Professional, Mars and Unilever. In 2008, she joined the ADV team as Procurement Director. In 2012, Nadezhda became the company’s Head of Operations and later on, in 2021, Executive Director of ADV Experience. Today, she is in charge of strategic management and coordination of seven departments: Accounting, Finance, Treasury, Legal, IT, Development and Admin.

Olga Kolosova

Managing Director of ADV Experience

Olga has been in the advertisement industry since 2003; she joined ADV in 2016. Olga is in charge of developing business with the current and new clients of ADV Experience’s agencies, such as TMA, Club and Impacto, as well as of implementing new business practices in the division.

Dmitry Frolov

Director of TMA Creative Lab

Dmitry has been with ADV since 2007. He is in charge of developing creative services: making client-oriented and integrated communications, launching new products, and implementing innovative solutions.

Alina Goretskaya

Director of TMA FMCG

Alina has been in the advertisement industry since 2004. For four years before joining ADV, Alina worked for ECR Russia, a not-for-profit organisation that brings together the suppliers, retailers and providers of FMCG. In 2013, she joined the ADV team as Accounts Director. Alina is now in charge of TMA FMCG’s strategy and development.

Careers at ADV Experience

If you want to set trends rather than follow them, and if freedom, creativity and growth are your main goals in life, then we’d love you to join us at ADV Experience!