ADV Group & R&D Division is responsible for technological solutions in adtech and developing technology partnerships with the leading players in the digital market, as well as digital media buying.

The Division's main role is to create and support a single modern ecosystem for all of the Group's clients. Our employees are leading Russian specialists with years of experience and invaluable expertise in media planning and media buying.

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients' reputation.

The division brings together the agencies of the international Havas Group in Russia.
It comprises 6 expert agencies in the fields of media, digital, branded content, creativity and PR.

The Division brings together the agencies of the international communications network IPG. It comprises 7 agencies that provide a full range of services in media planning, media buying, content projects, analytics, digital marketing and creativity.