Ru
 
Логотип Initiative

Initiative: made by people and for people.

A media agency that operates as part of its client’s team. We help businesses grow by finding simple solutions to complex problems and leveraging media opportunities to achieve real business results. We help brands to become a part of people’s lives, strengthen connections with their audience, and lay the foundation for a truly iconic status.

Team

Irina Lokshina

CEO of Initiative

Irina’s track record in the advertising industry spans more than 20 years, with the last 10 of them in managerial positions. She has vast work experience with the largest advertising groups, such as Dentsu, GroupM, and Media Instinct. Irina has been CEO of Initiative since 2021.