ADV Experience

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.

Clients

Mission

Today’s winning advertising campaigns are those which not only inform, but also expand consumers’ horizons and provoke a strong emotional response in them. Our mission is to change the way we think about communication and the way we approach it, in order to successfully bring about a new phase in digital transformation.

Agencies

The team

Natalia Osipova

Managing Partner of ADV Experience

Natalia began her career back in 1995 with the Integrated Marketing Solutions agency (IMS) where she grew to become a member of the Board of Directors. Then, for a long time, she worked in the Department of Marketing at Mars. Natalia joined the ADV team in 2009 as Head of the Marketing Services Department, which later became ADV Experience. In 2021, she was appointed CEO of IPG Mediabrands. In 2024, Natalia was elected President of the Russian Association of Marketing Services (RAMU).
Natalia is a graduate of the Financial Academy under the Government of the Russian Federation and holds an MBA degree in General Management from London Kingston University.

Kristina Kolesnikova

CEO of ADV Experience

Before joining ADV Experience, Kristina headed the marketing and communications division at Phygital International, where she was in charge of developing and implementing the company’s marketing strategy and managing various areas of communications. She also held the position of Director for Public Communications with Prosveshcheniye, a group of publishing companies, where her responsibilities included developing and implementing communication strategies across the GR, PR, and IR segments. In 2026, Kristina joined the ADV Experience team as its CEO. An MBA graduate with two university degrees, she has been awarded the Medal of the Order For Merit to the Fatherland, 2nd Class. Kristina is an Economics PhD candidate, lecturer at MGIMO, the Russian State Institute of International Relations, and winner of an award from the Russian Znanie Society.

Nadezhda Shilova

Executive Director of ADV Experience

Before joining ADV, Nadezhda held managerial positions in key account management and sales at leading international companies, such as Londa Professional, Mars and Unilever. In 2008, she joined the ADV team as Procurement Director. In 2012, Nadezhda became the company’s Head of Operations and later on, in 2021, Executive Director of ADV Experience. Today, she is in charge of strategic management and coordination of seven departments: Accounting, Finance, Treasury, Legal, IT, Development and Admin.

Yulia Olkhovskaya

Director of the TMA Business Unit

In 2013, she began her career at ADV as an account manager in the FMCG segment. Over the course of 13 years, she has followed a steady path of professional growth, advancing from a role on the client team to heading the strategy department—a position she assumed in 2023. Since 2026, Kristina has held the position of TMA’s Business Unit Director, in charge of shaping the division’s growth strategy and development while reinforcing the agency's market leadership.

Careers at ADV Experience

If you want to set trends rather than follow them, and if freedom, creativity and growth are your main goals in life, then we’d love you to join us at ADV Experience!